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Magazines

Marketing and research today (November 1997)

An international jury met in Edinburgh, Scotland to select the best papers presented at ESOMAR's 50th Congress held from 7-10 September 1997. Congress focused on: 'Learning from the future: creative solutions for marketing research'.The Fernanda...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
November 1, 1997
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Citation

B.V., E. (1997a, November 01). Marketing and research today (November 1997). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-november-1997-


Research reports

ESOMAR 1997 report in radio audience measurement in Europe

The purpose of this ESOMAR 1997 report on radio audience measurement in Europe is to supply a comprehensive overview of national practice across Europe. In total, the ESOMAR report includes 42 surveys from 30 countries.

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
September 1, 1997
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Citation

B.V., E. (1997a, September 01). ESOMAR 1997 report in radio audience measurement in Europe. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/esomar-1997-report-in-radio-audience-measurement-in-europe


Research reports

Standard demographic classification

The objective of this guideline is to aid researchers and research users in the field of international research. It endeavours to provide a pragmatic guide and advice to those wishing to apply the ESOMAR Social Grade in everyday research and forms a...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
September 1, 1997
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Citation

B.V., E. (1997a, September 01). Standard demographic classification. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/standard-demographic-classification


Research reports

ESOMAR Annual Market Study 1996

This report, that covers the 1996 market statistics, is the ninth annual report published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR National Representatives...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1997
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Citation

B.V., E. (1997a, September 01). ESOMAR Annual Market Study 1996. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/esomar-annual-market-study-1996


Magazines

Marketing and research today (May 1997)

In the first paper of this issue, the author confirms the opinion of the European BroadcastingUnion (EBU1993) that the definition of television viewing and the inclusion of programme appreciation are the two most salient issues left to be resolvedin...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
May 1, 1997
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Citation

B.V., E. (1997a, May 01). Marketing and research today (May 1997). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-may-1997-


Research reports

Pharmaceutical marketing research (German)

Pharmaceutical marketing research must always be conducted in full conformity with the principles laid down in the ICC/ESOMAR International Code of Marketing and Social Research Practice (1995). Because of the special characteristics and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
March 2, 1997
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Citation

B.V., E. (1997a, March 02). Pharmaceutical marketing research (German). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/pharmaceutical-marketing-research-german-


Magazines

Marketing and research today (February 1997)

Early in December 1996, ESOMAR organized a major international conference in Hong Kong. Thiswas the first event of its kind the Society has held in this part of the world and, judging by the response,the interest in future conferences and seminars is...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
February 1, 1997
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Citation

B.V., E. (1997a, February 01). Marketing and research today (February 1997). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-february-1997-


Research reports

Readership measurement in Europe 1996

The purpose of the ESOMAR 1996 report on newspaper and magazine readership measurement in Europe is to supply further information about the state of play in other countries. It is more or less a repeat of the ESOMAR 1994 report on newspaper and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
September 1, 1996
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Citation

B.V., E. (1996a, September 01). Readership measurement in Europe 1996. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/readership-measurement-in-europe


Research reports

ESOMAR Annual Market Study 1995

This current report covers the 1995 market statistics. This is the eighth annual report on the statistics of the market research market complied and published by ESOMAR. As in previous years, we have concentrated mainly on the research market in...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1996
×

Citation

B.V., E. (1996a, September 01). ESOMAR Annual Market Study 1995. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/esomar-annual-market-study-1995